The challenge: too much data, too little insight
Modern marketers and sales professionals are inundated with data. Yet it is proving difficult to extract the right insights from that data. Many companies work with multiple tools and data sources, leading to fragmented information, inefficient processes and missed opportunities. At the same time, prospects receive hundreds of messages every week. Only those who know how to grab the right context and the right moment are still getting noticed.
The solution: intent-driven marketing, now integrated into HubSpot
With the acquisition of Clearbit in 2023 and the launch of Breeze Intelligence in 2024, HubSpot now offers native access to extensive enrichment and intent data. This information is readily available in your CRM and allows you to:
- Recognize real-time signals of buying intent
- Enrich contact and company data automatically
- Shorten forms without losing valuable information
The result: smarter targeting, better timing and higher conversions.
The three building blocks of Breeze Intelligence
1. Data enrichment
One of the biggest obstacles to effective marketing is incomplete or outdated data. Breeze Intelligence solves this by automatically supplementing contact and company data with up-to-date information from a database of more than 200 million profiles. Think industry, revenue, number of employees and tech stack.
When you add a new contact or company in HubSpot, these records are instantly enriched. You can also have existing lists added in bulk. You decide which attributes are added. Keep in mind the credit system, though: automatic and continuous enrichment is available for customers with 1,000 or 10,000 credits.
2. Buyer intent
Not all leads are created equal. Breeze Intelligence helps you identify high-fit, high-intent accounts based on behavior on your website and market signals.
You define your ideal customer profile based on characteristics such as location, company size and revenue. Then you set which pages on your Web site count as intent indicators, including frequency and recency of visits.
With intent orchestration you get a dynamic overview of the top 100 companies with high buying intent within a chosen period. From this list you can follow up directly. This functionality does require installation of a tracking code and currently supports six languages.
3. Form shortening
Long forms are a conversion killer. Breeze Intelligence makes it possible to shorten forms without losing valuable data.
Thanks to automatic enrichment, you no longer have to ask for information like company name, industry or location-that's filled in in the background. This lowers the barrier for your leads and increases your conversion rate.
Concrete impact on your organization
1. Generate new demand
By making smart use of intent data, you can focus your marketing efforts on accounts that actually show intention to buy. As a result, you spend less time on cold leads and increase the relevance of your campaigns.
2. Improve conversion rates
Enriched data and intent signals give your sales team a better picture of where prospects are in their buyer journey. This allows them to better respond to needs and close deals faster.
3. Consolidate technology and increase ROI
Centralizing everything within HubSpot-from data enrichment to intent analysis-replaces multiple separate tools. This leads to less complexity, lower costs and higher ROI.
What does Breeze Intelligence cost?
Breeze Intelligence is available as an add-on for paying HubSpot customers. HubSpot offers three different packages for Breeze Intelligence, based on a credit system. Check the following HubSpot page for current pricing.
Note: If you exceed the number of credits in your package, you will be automatically upgraded to a higher package. Therefore, check carefully if you enable automatic data enrichment.
Conclusion: a new standard in B2B
Breeze Intelligence takes B2B marketing and sales to the next level by combining data, timing and personalization in one powerful platform. With real-time insights, automated enrichment and smarter targeting, it helps you grow faster and in a more targeted way.
Curious about Breeze Intelligence? Would you like additional information or explore if this could be something for your business? We'd love to take a look with you!
