HubSpot Breeze

HubSpot Breeze: the AI engine of your HubSpot CRM

Everywhere you hear it: AI this, AI that. The options are endless and you probably know you need to do something with it, but where do you start? HubSpot introduced Breeze AI to make your life easier as a marketing, sales and/or service person. Breeze bundles all the necessary AI functionalities into one integrated system. No more separate tools, just one clear solution that supports your marketing, sales and service with data-driven insights.

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HubSpot Breeze

 

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Why does Breeze exist?

Breeze is the complete AI solution that brings simplicity, speed and consistency to your organization. It provides customer-facing teams with all the AI tools needed to increase productivity, drive growth and gather actionable insights. With Breeze Copilot, you get instant assistance with your daily tasks, while Breeze Agents automates routine tasks so you can focus on what really matters. In addition, Breeze Intelligence ensures that your data is always enriched and current. And with a constantly growing list of features, you work faster and more efficiently, so you're always ready for the next step.


The core of Breeze

Breeze consists of three main components that work together to make your work flow more smoothly:

1. Breeze Copilot: Your virtual AI Assistant.

  • What it does.
    Breeze Copilot supports you everywhere within HubSpot. Whether you want to create content, summarize CRM records or prepare sales calls, Copilot instantly retrieves the relevant info.
    • Copilot is integrated into your HubSpot account. You'll find it in the sidebar or as a feature in various HubSpot tools, where it helps you with tasks and provides insights.

  • How it works.
    You enter a simple prompt and immediately get a customized answer. It's like talking to a colleague who never takes a break. HubSpot also offers a series of templates with sample questions you can submit to Copilot. Feel free to take a look at these and you'll find out what's possible.

For example, with Breeze Copilot you can:

  • Create, summarize and translate content
  • Generate website pages
  • Streamline tasks and workflows
  • Set up a sales pipeline
  • Researching prospects
  • Preparing for sales calls
  • Summarize information from CRM records and service tickets
  • Generate responses for customers

2. Breeze AI Agents: your own AI minions

Do your marketing, sales or service teams face a high workload? Then HubSpot's Breeze AI Agents are just what you need. These automated tools take over time-consuming tasks, reducing workload and giving your employees more space for other important tasks. Currently, there are four agents:
    • AI Content Agent: Creates landing pages, blogs, podcasts and case studies with a few simple clicks.
    • AI Social Agent: Creates full social media posts. The beauty is. Not only does it create them, it has recommendations for posts and when to post something.
    • Prospecting Agent: Researches prospects and helps build your sales pipeline.
    • Customer Agent: Answers customer questions with relevant information.
  • Why useful.
    By taking over routine tasks, you reduce your workload and create space for strategic work.

HubSpot Agents

3. Breeze Intelligence: insight into your data

Breeze Intelligence, the successor to HubSpot Insights, provides a complete data analytics solution within HubSpot.

The output of your smart CRM software is only as strong as the quality of your data. With HubSpot Breeze Intelligence, you automatically enhance that data. This keeps your data current and enriches it with additional information that helps you make targeted sales calls, lead nurturing and create dynamic website content.

Three popular features of HubSpot Breeze Intelligence:

  • Data enrichment: Automatically populate your CRM records with additional details such as industry, revenue and contact roles for a complete customer picture.
  • Buyer intent: Get clear insight into which anonymous website visitors are actually showing interest so you can follow up more effectively.
  • Form shortening: Keep your online forms short and effective, so you can quickly gather the right information without sacrificing conversion.

How Breeze improves your work and makes it easier

Breeze makes your tasks faster and more efficient:

  • Automation: Repetitive tasks are handled automatically.
  • Consistent Data: Linking all functions to your CRM data gives you relevant and up-to-date insights.
  • Instant Applicability: Whether you are creating content, researching prospects or helping customers, Breeze provides customized support.

Breeze integrates seamlessly into your daily workflows within HubSpot. It reduces the complexity of working with multiple tools and ensures you always have the right information at hand.

Conclusion

Breeze exists because organizations need an uncluttered and efficient AI solution. By bundling all AI tools into one system, Breeze helps you automate repetitive work and make better, data-driven decisions. It saves time, reduces workload and ensures you're always working with the right information.

Want to know how Breeze can help your organization? Schedule a 1-1 with our AI specialist and we'll show you all about it!