CRM

CRM Definition

CRM, or Customer Relationship Management, is a strategy and technology that companies use to manage and analyze their interactions with customers and potential customers. The goal of CRM is to improve customer relationships, increase customer satisfaction, and ultimately boost sales. Through a CRM system, businesses can centrally store, track, and analyze all customer-related data—from contact information and purchase history to interactions across various channels such as email, phone, and social media.

Get the most out of HubSpot

HubSpot knowledge base