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    How Webs translated their entire website within 48 hours with Content Hub

    Screenshot 2025-03-28 at 13.35.19

    INDUSTRYScherm­afbeelding 2025-03-28 om 13.36.34
    HubSpot Partner

    CHALLENGE
    How do you translate 200+ pages at lightning speed without extra hands or outside agencies?

    RESULT
    Live within 48 hours with an English-language website, immediate increase in international leads and a scalable translation process for the future.

    KEY PRODUCT

    HubSpot Content Hub

    www.webs.nl →

    < 48 hours

    Live with English website

    200+

    Translated pages

    - 80%

    Time savings on translation process

    "We faced a huge translation challenge, but thanks to the HubSpot Content Hub, we were able to put a full English-language website live in less than 48 hours."

    Sophie Derks | Square
    Sophie Derks

    Marketing Manager

    Chapter I: About Webs

    About Webs

    Digital growth partner with HubSpot at the heart of your commercial process.

    Webs is a HubSpot Elite Partner and specializes in digitizing commercial processes. From this expertise, Webs helps organizations implement and optimally deploy HubSpot CRM and associated tools. From integrations with existing IT landscapes to training, support and managed services - Webs serves as a strategic partner for companies looking to increase their commercial power with data-driven insights.

    The Challenge

    How Webs tackled the massive translation task of 200+ pages in record time

    In May 2024, Webs went live with a completely redesigned website focused on an improved user experience, a more modern look and feel, and a clear positioning as a HubSpot Elite Partner. Previously Webs was known as a marketing consultancy, but with HubSpot's shift from a "marketing tool" to a fully integrated, AI-driven CRM system, Webs' positioning had to change as well. This new focus meant that the branding and website had to be completely redesigned to reflect this new direction.

    The website, which included more than 200 pages, was initially only available in Dutch at launch. Although the site was technically and visually compliant, it quickly became apparent that Webs was missing out on many international leads. The new, updated brand was not easily visible to English-speaking prospects, leading to a loss of traffic and potential customers.

    The central question became: how could Webs quickly create an English-language version of the website, without bringing in outside translation agencies or exceeding the internal capacity of the marketing team? The English-language website needed to go live as soon as possible to restore international relevance to prospects. The translation process was essential, but given the size of the website (over 200 pages) and the pressure to move quickly, a solution needed to be efficient, cost-effective and scalable.

    The solution

    Fast translation and consistent publication through one central platform.

    Webs decided to perform the translation in-house using the HubSpot Content Hub. This relatively new tool within the HubSpot ecosystem allows existing content to be easily duplicated, managed and translated within one central environment.

    Within just two days, the entire website was translated and put live in English. Without the use of external agencies or complex workflows. Content Hub's built-in tools provided exactly what was needed: speed, control and consistency.

    What was particularly striking was how smoothly the process ran. Version control and workflow functionality allowed team members to easily collaborate on translations without losing track. Also, the English pages could be optimized for SEO right away, so that the new version not only went live, but was also findable in search engines.

    The result.

    Live in 48 hours, increasing leads and a scalable translation process.

    In just two days, the entire website went live in English - without outside agencies or complicated workflows. The built-in tools provided exactly what was needed: speed, control and consistency.

    Thanks to version management and workflows, the team worked smoothly together on translations without losing track of things. SEO optimization could be applied immediately, making the English-language site not only online, but also easy to find.

    The structure of the original pages was maintained: brand story, design and CTAs remained consistent across all languages. Only the texts were replaced - quickly, efficiently and scalably.

    This quick implementation also laid the foundation for a future-proof translation process. New pages, blogs or landing pages can now be rolled out in multiple languages with minimal effort. The dependence on external translators or cumbersome copy-paste methods has thus disappeared.

    The result? Webs was able to restart international lead generation at lightning speed. In the weeks following publication, a clear increase was measured in both organic traffic and conversion rates from English-speaking countries. More international visitors found their way to the offer, resulting in a concrete higher volume of marketing qualified leads (MQLs).

    Key take aways

    What you can learn from this

    The decision to manage translation internally through HubSpot Content Hub proved to be a hit. This tool makes it easy to duplicate, manage and translate existing content within one click.

    Curious about the benefits of the HubSpot Content Hub?
    Webs experienced firsthand how the Content Hub makes the translation process more efficient and supports international growth. If you are interested in how this tool can help your organization streamline translation and content management, we are ready to share experiences and insights.

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