From WordPress to HubSpot CMS: improved quality of inbound leads

SwipeGuide realized that WordPress no longer met its needs, and partnered with Webs to come up with a full-funnel solution based on HubSpot CMS. The new website led to improved quality and relevance of inbound leads. Conversion increased by 10% .

SwipeGuide realized that its WordPress website no longer met its requirements. For example, integration with other lead generation channels and HubSpot forms was not optimal. To gain a better understanding of how prospects and leads interact with the brand in their buyer journey, SwipeGuide decided to work with Webs to come up with a seamless, full-funnel solution based on HubSpot CMS.

The old SwipeGuide website was not integrated with other lead generation channels and tools. The process for understanding the buyer journey was not transparent and required manual work. The CMS did not work fine and the site was slow and unreliable.

HubSpot CMS solution

To gain a better understanding of how prospects and leads interact with the brand in their buyer journey, SwipeGuide decided to work with Webs to come up with a seamless, full-funnel solution based on HubSpot CMS. The new website was fully operational within 3 months. By seamlessly integrating the website with other tools such as LinkedIn, Campaign Manager, Google Ads, Google Analytics and Hotjar, SwipeGuide has since gained detailed insights into how people interact with its content.

Results

The quality and relevance of inbound leads has improved dramatically and website conversion rates have increased. In addition, key pages achieve higher rankings in organic search results thanks to HubSpot SEO's content clustering tool, which provides significantly more authority on internal pages. Website speed and performance have also improved.

• 20% better quality of inbound leads
• 10% higher conversion
• 5% more page views per session.