At Webs, we often work with scale-ups that are on the path from 1 million to 10 million Euros in ARR. Most of them show a similar growth pattern: they often have a strong focus on winning new...
Marketing 10 min read
At Webs, we often work with scale-ups that are on the path from 1 million to 10 million Euros in ARR. Most of them show a similar growth pattern: they often have a strong focus on winning new...
Marketing 10 min read
In this article, I will look at what the manufacturing industry can learn from the software industry.
In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
.jpg)
In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
#1 HubSpot Consultancy Partner for businesses looking to grow smarter.
We optimize your commercial process with HubSpot CRM Platform. If not now, when?
