Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
Many organisations assess their company’s health based on the number of new business deals closed. How many phone calls does sales make to potential new customers? And how many opportunities is sales able to convert to new deals? There's less focus on existing customers. But why?
Running a business today means that you need an online presence, but creating a website can seem too overwhelming to even start. The difficulty in building a B2B website might make you delay doing it, but 70-80% of consumers use the Internet to research a business prior to any purchase…
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