How many leads does your online campaign generate? How many of those leads turn into customers? And how many of those new customers will still be buying your products and services three years from now? Many commercial departments still aren't able to quickly and easily link these types of data streams.
Marketing and sales have been looking for the right division of roles for years. Fortunately, collaboration, openness, and process structuring within organisations are now hot topics for the management team. It's not too late to intervene and put the collaboration between marketing and sales on the agenda.
6 min read
For Sales Managers, everything is about monthly results. All too often, however, I find that Sales Managers lack the necessary insights, or that they do somehow realise that they have no control but can't figure out which insights they're missing...
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In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
It’s one of the most important factors by which you can differentiate yourself from competitors: good service delivery. But how?
Although CRM software has become commonplace (one might even say mandatory) in today’s business world, trying to choose which software option to pin your company’s future on isn’t a simple choice...
While onboarding is required for new customers, It doesn’t always have to be performed by HubSpot. Instead, customers can be onboarded in one of two ways...
Migrating your website? Thankfully, there are only six steps to follow to protect your search engine ranking. Read all about them in this blog.
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