In collaboration with Emerce - Choosing a CMS (content management system) has long been the remit of the IT department, but as B2B organizations become more sales-driven, there is a greater need for the sales and marketing teams to be able to adapt and tailor web content to help attract and nurture leads into customers. This means that more companies are seeking a CMS that acts as an extension of their sales and marketing platforms...
Website 2 min read
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
In collaboration with Emerce - A properly functioning CRM platform is a cornerstone for growth and customer satisfaction in your organisation. Yet many CRM implementations are doomed to failure.
.jpg)
It’s one of the most important factors by which you can differentiate yourself from competitors: good service delivery. But how?
While onboarding is required for new customers, It doesn’t always have to be performed by HubSpot. Instead, customers can be onboarded in one of two ways...
One of the first decisions you’ll make as a new HubSpot Marketing user is who you’ll task with onboarding your portal. Will you choose to onboard through HubSpot, or will you choose to onboard via an agency? We’ve already written a blog highlighting the differences between HubSpot and Agency onboarding, however this blog will focus on how Webs specifically approaches this subject...
Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
Running a business today means that you need an online presence, but creating a website can seem too overwhelming to even start. The difficulty in building a B2B website might make you delay doing it, but 70-80% of consumers use the Internet to research a business prior to any purchase…
#1 HubSpot Consultancy Partner for businesses looking to grow smarter.
We optimize your commercial process with HubSpot CRM Platform. If not now, when?
