In this article, I will look at what the manufacturing industry can learn from the software industry.
Marketing 5 min read
In this article, I will look at what the manufacturing industry can learn from the software industry.
Marketing 5 min read
In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
In collaboration with MT/Sprout - Disney's success and position is something every company, no matter how small or large, can look to as an example. But what do they actually do so well? Here are the five lessons.
How many leads does your online campaign generate? How many of those leads turn into customers? And how many of those new customers will still be buying your products and services three years from now? Many commercial departments still aren't able to quickly and easily link these types of data streams.
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In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
The days a single software suite was all you needed are long gone. Even the traditional suites offer different kinds of subscriptions to suit your specific needs, and allow you to cherry-pick the tools you actually need to get the job done...
Why is data essential to commercial success? If your data is fragmented, you can’t draw conclusions, you don’t know what is and isn’t working, employees within your commercial department can’t talk to each other, you won’t get to know your prospects properly and you can’t service customers as well as you’d like. How come? The answer is simple: there is no single source of truth...
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