At Webs, we often work with scale-ups that are on the path from 1 million to 10 million Euros in ARR. Most of them show a similar growth pattern: they often have a strong focus on winning new...
Marketing 10 min read
At Webs, we often work with scale-ups that are on the path from 1 million to 10 million Euros in ARR. Most of them show a similar growth pattern: they often have a strong focus on winning new...
Marketing 10 min read
In this article, I will look at what the manufacturing industry can learn from the software industry.
In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
In collaboration with Emerce - Choosing a CMS (content management system) has long been the remit of the IT department, but as B2B organizations become more sales-driven, there is a greater need for the sales and marketing teams to be able to adapt and tailor web content to help attract and nurture leads into customers. This means that more companies are seeking a CMS that acts as an extension of their sales and marketing platforms...
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In collaboration with Emerce - How do you find out what is and isn’t working in your HubSpot portal? And how do you create the ultimate overview of KPIs for actionable insights on how your marketing, sales and service teams are impacting the top-line in control of your customer-facing business processes?
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
In collaboration with MT/Sprout - Disney's success and position is something every company, no matter how small or large, can look to as an example. But what do they actually do so well? Here are the five lessons.
In collaboration with Emerce - A CRM with good data hygiene can get your sales team off to a great start. But what is good data hygiene? The most important characteristics and principles in a row.
In collaboration with Emerce - A properly functioning CRM platform is a cornerstone for growth and customer satisfaction in your organisation. Yet many CRM implementations are doomed to failure.
HubSpot is either too technical, too expensive, not diverse enough, or too diverse. And fair enough, It is only natural that you’ve been misled with contradictions like that. But if you’ve been scared off from HubSpot by what you think you know, it might be time to think again...
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